Unraveling Gender Bias in Power Five Schools: The Issue

The Power 5 Conferences, comprising the ACC, Big Ten, Big 12, Pac-12, and SEC, boast numerous high-profile sports programs within their ranks. The challenge amongst these programs lies not in overt gender bias, as all these institutions have robust women’s programs. However, insidious disparities arise from the unequal treatment of non-male programs within these organizations. As reported by ESPN, a staggering 84% of Power 5 athletic department social media accounts (55 in total) exhibited a notable disparity in the frequency of mentioning men’s teams compared to women’s teams (Surendran & Lavigne, n.d.). While this may appear trivial, it exacerbates underlying issues of pay disparity, representation, and overall value within collegiate athletics (Wanna & Bloomberg, 2023).

Despite presumed equitable promotion, gender-specific marketing expenditures disproportionately favor men’s teams, limiting the earning potential of female athletes. With the advent of NIL opportunities, this imbalance has tangible consequences, hindering the financial growth of female athletes compared to their male counterparts.

Gender Disparities Beyond the Field

Gender disparities extend beyond the playing field. In 2022, the number of women occupying roles as athletic directors in Division 1 programs declined from 13 to 10, constituting 7.6% of the total 131 (Beard, 2023). More importantly, six of the thirteen positions were within Power Five conferences: Duke, Missouri, Pittsburgh, Vanderbilt, Virginia, and Washington, slightly increasing from 5 in the previous year (Phillips, 2021). 

This difference of representation raises concern. Equal gender representation in positions of power as athletic directors is essential for program morale.  Jennifer Cohen, USC’s first-ever female athletic director as of 2022 said “I will lead with integrity and with character and with heart and I will lead with passion in a way that will be embarrassing sometimes on the sidelines” (Huang, 2023). Having such an influential sports figure supporting female athletes’ is critical in the conversation of equity in sport. 

While there has been a slight increase in female representation, the numbers remain stark, signaling a need for continued efforts to foster gender equity in positions of authority.

Gender Stereotypes In Sports 

In addition to a lack of representation, women often contend with pervasive stereotypes and bias, perpetuating the myth of physical inferiority compared to men (Gregoriou, 2023). This biased perception finds reinforcement in media narratives, prioritizing the physical attractiveness of female athletes over their actual prowess on the field or court (Q: Why Are Efforts to Increase Media Coverage of Women’s Sports Important?, n.d.). Such deeply ingrained attitudes can contribute to feelings of insecurity, anxiety, and disappointment, exerting a detrimental influence on the sports performance of female athletes (Gregoriou, 2023).

Recognizing female athletes’ immense skill and dedication is fundamental to dismantling these stereotypes and fostering a more equitable future in sports. Evaluating the sporting landscape with a lens that affords male and female athletes equal credit will lead to more balanced opportunities and fair treatment. This shift in perspective benefits all athletes and serves as a crucial step towards cultivating a sports culture that values skill, dedication, and achievement regardless of gender. 

Conclusion

Creating an equitable environment in Power Five schools is paramount to amplifying individual capabilities and fostering a more inclusive sports culture. Through concerted efforts to address gender bias and challenge stereotypes, we can pave the way for a future where all athletes have the opportunity to thrive.

Let’s break barriers and champion equality in sports together! 

References

Surendran, S., & Lavigne, P. (n.d.). Majority of Power 5 schools tweeted about men’s teams more than women’s (L. Purtell, Ed.). ESPN.com. https://www.espn.com/espn/feature/story/_/id/38632774/notre-dame-power-five-schools-gender-bias-tweets-analysis#findings

Wanna, C. & Bloomberg. (2023, March 16). Men make twice as much money as women under the NCAA’s new rules that allow college basketball players to cash in. Fortune. https://fortune.com/2023/03/16/how-much-do-college-basketball-players-make-ncaa-men-twice-as-much-women-nil/

Beard, A. (2023, February 24). Study: Leadership positions for women lacking in FBS. Northwest Arkansas Democrat-Gazette. https://www.nwaonline.com/news/2023/feb/24/study-leadership-positions-for-women-lacking-in/

Phillips, P. (2021, May 10). Women athletic directors? Not in most elite NCAA conferences, where men still hold outsize advantage. USA TODAY. https://www.usatoday.com/story/opinion/2021/05/10/ncaa-title-ix-equity-women-athletic-director-power-schools/4989933001/

Huang, J. (2023, August 22). USC names first female athletic director to usher in a new era. LAist. https://laist.com/news/los-angeles-activities/usc-names-first-female-athletic-director-to-usher-in-a-new-era#

Gregoriou, S. (2023, March 15). Female athletes: Stereotypes and public opinion and how it affects self-image. The Sports Financial Literacy Academy. https://moneysmartathlete.com/women-athletes/female-athletes-stereotypes-and-public-opinion-and-how-it-affects-self-image/

Q: Why are efforts to increase media coverage of women’s sports important? (n.d.). https://sportsmanagementresources.com/library/q-why-are-efforts-increase-media-coverage-womens-sports-important#:~:text=When%20female%20athletes%20receive%20media,most%20important%20people%20in%20sports.